STAFF TRAINING IN AUDIENCE DEVELOPMENT


Audience development is becoming a necessary action to promote culture at the widest level and to reach out a bigger number of citizens, especially in under-represented groups. Being capable of building and diversifying audiences is a key aspect of success for a cultural operator. However, entities such as archives are still less open to renew and enlarge their audience, which still remain strongly limited to researchers, historians and so on. The CREARCH Project aims to fix this issue through the common work of consortium partners.

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University of the Peloponnese --> activities 
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activities


Meantime the Historical Regional Center of Limburg has staged a training for archives staff to initiate storytelling projects for under-represented groups (non-public) among archives visitors. The activity focussed on identifying target audiences, locating them, getting in touch, inspiring them and give tools, support and advise to realise audience development projects.

As result of this activity. during 5 workshops, the RCHL developed and tested a training-tool that took the form of an extended PowerPoint-document. In this workshop participated archive CREARCH staff members form RHCL and 3 from other archives in the region: Rijckheyt Archives in Heerlen, De Domijnen Archives in Sittard and Sociaal Historisch Centrum Limburg.