Audience development is becoming a necessary action to promote
culture at the widest level and to reach out a bigger number of
citizens, especially in under-represented groups. Being capable of
building and diversifying audiences is a key aspect of success for a
cultural operator. However, entities such as archives are still less
open to renew and enlarge their audience, which still remain strongly
limited to researchers, historians and so on. The CREARCH Project aims
to fix this issue through the common work of consortium partners.
Banco di Napoli Foundation --> activities
University of the Peloponnese --> activities
Icarus Hrvatska --> activities
Meantime the Historical Regional Center of Limburg
has staged a training for archives staff to initiate storytelling
projects for under-represented groups (non-public) among archives
visitors. The activity focussed on identifying target audiences,
locating them, getting in touch, inspiring them and give tools, support
and advise to realise audience development projects.
As result of this activity. during 5 workshops, the RCHL
developed and tested a training-tool that took the form of an extended
PowerPoint-document. In this workshop participated archive CREARCH staff
members form RHCL and 3 from other archives in the region: Rijckheyt Archives in Heerlen, De Domijnen Archives in Sittard and Sociaal Historisch Centrum Limburg.
