In order to design a proper Audience Development Plan a transnational
approach will be followed by CREARCH Project staff. The audience
development will cover transversally common goals and target in all the
partner countries. Attention will be given to new tools to engage
audience, such as crowd-sourcing and online platform: CREARCH Project
trust in the power of digitalization and online sharing of common
values. The project believes that gathering online the potential
audience and collecting knowledge and ideas could have positive benefits
in the creation of a better engagement for new audiences.
1.1 Audience development definition and key elements
1.2 Best practices of audience development and evaluation methods
1.3 The audience development for Archives, challenging a status quo
2.1 Case studies: JOHN RYLANDS LIBRARY - MANCHESTER, UNITED KINGDOM
2.2 Standard public and possible publics: real attempts
4 Crowdsourcing and
audience development
4.1 Crowdsourcing e digital platform for participation
5 Social media and open archives