AUDIENCE DEVELOPMENT PLAN


In order to design a proper Audience Development Plan a transnational approach will be followed by CREARCH Project staff. The audience development will cover transversally common goals and target in all the partner countries. Attention will be given to new tools to engage audience, such as crowd-sourcing and online platform: CREARCH Project trust in the power of digitalization and online sharing of common values. The project believes that gathering online the potential audience and collecting knowledge and ideas could have positive benefits in the creation of a better engagement for new audiences.


To design a common and shared base of tools and knowledge the Fondazione Banco di Napoli has participated at Transkribus User Conference in Wien (09/11/2018) in order to scout the opportunities of new Handwritten Text Recognition technology and use it in the context of Audience Development Plan. This activity was carried out in collaboration and in contact with ICARUS Hrvatska and represents one of the possible transactional channels for the described activity. ICARUS Hrvatska has contributed to the organization of organization of READ and Transkribus workshop at Zagreb University, 18 October 2018.

ICARUS Hrvatska has prepared two workshops for proffesional staff related to public activities of archives and heritage institutions  - exhibitions, educational activities, publishing, lectures, popularization, presentations organised in cooperation with local archives and museums. Firs one “Storyteling: Archival Practices and Perspectives” was held in the City museum in Ilok in May, while other "Archives and Publishing - Resources, Heritage, Audience” was held in the State Archives in Gospić in October. This two-days seminars gathered 40 participants from archives, libraries, museums, cultural and scientific institutions and faculties with goal to collect and exchange materials and good practices for audience development, as well as to consider traditional activities, creative, innovation opportunities, and potentials of archival institutions and collections, analyse successful solutions, and develop and reflect on new programs and trends.


The CREARCH staff of University of Peloponnese, scouting of the value of music archives as place of engagement for the archives’ non-public, has visited to the Greek Music Archive at the premises of the Athens Concert Hall (21.09.2018). Meeting with the staff in charge. Scheduling of mutual activities.