In order to design a proper Audience Development Plan a transnational approach will be followed by CREARCH Project staff. The audience development will cover transversally common goals and target in all the partner countries. Attention will be given to new tools to engage audience, such as crowd-sourcing and online platform: CREARCH Project trust in the power of digitalization and online sharing of common values. The project believes that gathering online the potential audience and collecting knowledge and ideas could have positive benefits in the creation of a better engagement for new audiences.

1 Premise

1.1 Audience development definition and key elements 

1.2 Best practices of audience development and evaluation methods 

1.3 The audience development for Archives, challenging a status quo

2 Value and memories 

2.1 Case studies: JOHN RYLANDS LIBRARY - MANCHESTER, UNITED KINGDOM

2.2 Standard public and possible publics: real attempts 

3 Target 

3.1 Feasible targets 

3.2 Real audience

4 Crowdsourcing and audience development 

4.1  Crowdsourcing e digital platform for participation

5 Social media and open archives