For the audience development plan it is necessary to find out: who the
target audience is, which are the challenges to address, which aims to apply,
which would be the project scope. This reflection, of course, is hard for
cultural institution like archives. The archives suffer a difference with
others heritage places like museums and archeologic sites, they lack the
immediate appeal and the immediate symbolic value for general public. Whatever
plan about audience engagement needs to deal with these barriers and to the way
of bypassing them.
So it is necessary to ask few
questions:
· Are all the heritage sites levers of
community life?
· Are also the archives contributors
to community development?
· Are the archives bridging the gap
and contributing to globalization of democratic values?
