CREARCH PROJECT
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  • Project
  • Who we are
    • Banco di Napoli Foundation
    • Regionaal Historisch Centrum Limburg
    • Icarus Hrvatska
    • University of the Peloponnese
  • Activities
    • Staff training in audience development
    • Audience development plan
    • Mobile app
    • Digital/transmedia storytelling and audience engagement
    • Dissemination of results
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AUDIENCE DEVELOPMENT PLAN


1. Premise

This work is a presentation about Audience Development for archives, and it aims is to develop a concrete scheme of workflow for reach a wider audience. Obviously it’s focused on the cultural heritage landscape. Cultural heritage, according to UNESCO, can be:

1. Tangible (buildings, monuments, clothing, artwork, books, machines, historic

towns and archaeological sites, etc.)

2. Intangible (representations, expressions, knowledge, skills, objects and

cultural spaces, language and oral traditions, performing arts, social practices

and traditional craftsmanship, etc.)

3. Natural (landscapes, flora and fauna)

4. Digital (resources created in digital form, such as digital art or animation or

that has been digitalized as a way to preserve them, including text, images,

video, records).

 

For the most of museums and heritage places there are still a lots of ways to attract a new target of visitors, both locals and tourists; in particular involving young audiences, minority groups and making their sites fully accessible to disable visitors. The projects must promote community building, territorial cohesion and integration, sustainable development and social inclusion.




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CREARCH PROJECT

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