This work is a presentation about Audience Development
for archives, and it aims is to develop a concrete scheme of workflow for reach
a wider audience. Obviously it’s focused on the cultural heritage landscape.
Cultural heritage, according to UNESCO, can be:
1. Tangible (buildings, monuments, clothing, artwork, books, machines, historic
towns and archaeological sites, etc.)
2. Intangible (representations, expressions, knowledge, skills, objects and
cultural spaces, language and oral traditions, performing arts, social practices
and traditional craftsmanship, etc.)
3. Natural (landscapes, flora and fauna)
4. Digital (resources created in digital form, such as digital art or animation or
that has been digitalized as a way to preserve them, including text, images,
For the most of museums and heritage places there are still a lots of ways to attract a new target of visitors, both locals and tourists; in particular involving young audiences, minority groups and making their sites fully accessible to disable visitors. The projects must promote community building, territorial cohesion and integration, sustainable development and social inclusion.